Creating Marketing Analytics Operational Insights to Understand Performance and ROI

By: Mahyar Ghasemali

Creating Marketing Analytics Operational Insights to Understand Performance and ROI

This paper explores the critical role of marketing data systems in transforming raw data into insights that fuel business growth. It highlights how targeted campaigns, predictive modeling, and real-time engagement strategies can generate a measurable sales impact across different services. Additionally, it highlights the importance of scaling Customer Relationship Management (CRM), building a Customer Data Platform (CDP), and introducing the modern concept of a Composable CDP. It also emphasizes centralizing data within a Cloud Data Warehouse (CDW). The goal is to capture deeper, more accurate customer and household insights, enabling personalized marketing efforts and outlining a clear path for establishing and monetizing a customer record.

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Mahyar Ghasemali

As a managing partner at dbSeer, Mahyar is an expert in cloud computing and business analytics with 20+ years of experience. As a co-founder and partner at dbSeer, Mahyar is responsible for business development, solutions architecture, and client communications. Before founding dbSeer, Mahyar led the software development department at Telarix, where he managed a globally dispersed team of developers and focused on building scalable, high-performance business and network applications for the telecom industry. Before Telarix, as head of professional services at Logi Analytics, Mahyar oversaw the delivery of business analytics solutions in various industries, including advertising, healthcare, and telecommunications. Before that, Mahyar was the director of development at Logi Analytics, where he designed and implemented a SaaS-based data discovery and analytic tool. Mahyar holds a bachelor's degree in computer science from Azad University in Tehran.