In the world of franchising, franchisees face the constant challenge of growing their businesses and retaining customers while maintaining high-quality service. These core concerns drive their operations, as they strive to improve and enhance their performance. However, many franchise owners find themselves relying on a patchwork of tools and resources to manage their daily operations. This approach prevents them from gaining a comprehensive understanding of their performance and areas for improvement. The best way to manage these concerns is by using franchise analytics. With one stroke, franchise owners can identify inefficiencies, reduce costs, involve franchisees in maintaining standards and improving decision-making.
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What is Franchise Analytics?
A franchise business uses analytics to drive sustainable growth while ensuring its franchisees are held accountable for maintaining standards, managing inventory, increasing sales, etc. A franchise organization’s goal is always expansion. New opportunities for growth may seem scarce, until you incorporate data analysis. Data analysis can deliver a more holistic vision of your business objectives to your partners. Descriptive and predictive analytics can create and standardize customer and area profiles that inform decision-makers on promising new locations. This enables evidenced, data-driven expansion with minimal risk to the broader franchise’s prospects or reputation.
At dbSeer we help franchisees integrate their various data sets, allowing them to see their entire business story from end to end. With the help of cutting-edge technologies, we can merge different sources, such as advertising platforms and customer relationship management (CRM) systems, which often operate in different silos. Yet, without this integration, franchisees struggle to understand key metrics, like the return on investment (ROI) from their advertising efforts. By merging these data sets, they can gain valuable insights for your business.
Key Data Analytics Services for Franchise
BI and Analytics Services
Optimize your data management processes for seamless data integration and accessibility
Data Warehouse Consulting
Ensure consistency and accuracy of key business data across your organization.
Data Lake Consulting
Establish robust policies and procedures to maintain data quality, compliance, and security.
Why Analytics Matters for Franchise Companies?
Data analytics for franchise corporations is focused on the following three core areas:
- Efficiencies
- Reporting
- Growth
Focusing on efficiencies means optimizing supply chain management across all franchisees, centralizing standards but decentralizing decision-making, and identifying where the franchise may be losing money. Data can also inform new marketing campaigns and product offerings to address these issues. Any identified inefficiencies need to be reported before they are addressed on location, and this system works both ways. A well-managed reporting system allows franchisees to provide valuable insights that can be logged by central management and standardized across all locations.
Stakeholders can better identify new growth opportunities by building local customer profiles and creating a sales data warehouse. Each new location represents a risk, but proper franchise data management can mitigate that risk while maximizing opportunities for the new franchisee.
Why dbSeer is the Franchise Analytics Company You Need?
Our client, Authority Brands, explained that “a key pain point for our finance team was the manual, time-consuming process of consolidating data and reporting for multiple brands. We now have a standardized reporting solution that helps us respond to our investors in a more timely fashion. The dbSeer team was professional, flexible, and patient in working with our schedules. Because of their extensive background with data warehouses and deep data and analytics expertise, we could trust them to make progress and deliver without insight from us.”
Want to hear more about how we work with clients in this space? Check out our case study with our client, Petvisor.
How It Works?
Using franchise analytics for your business growth is essential and dbSeer is ready to help you get started today. Below is how we do it.
Understanding Your Business Needs
When you book a strategy call, we will take care to learn about your business’s offering, its goals, and where you believe operations could be improved. We will marry this information with our analytical services and provide actionable insights into how we can help your franchise succeed.
Audit of Systems & Practices
We will perform a full audit of your franchise’s website, software, and computer systems and review how they are used for reporting, communications, and decision-making. This typically reveals additional opportunities for improving data capture and management practices.
Implementation & Integration
Our franchise analytics solutions are designed to integrate seamlessly with your existing systems. We will ensure they are properly implemented across your operation and provide tailored help to individual franchisees wherever necessary.
Working with a Strategic Partner You Can Rely On
Franchising works when you and your franchisees are on the same page: that is where we come in the picture. dbSeer is available to deliver the business intelligence solutions your company needs to keep your standards sky-high and your balance sheet in great shape.
Simplify your franchise’s operations
Related Resources
Explore our related resources for more insights on data management and analytics.
dbSeer’s Data Dispatch
dbSeer Announces GoodData Partnership
What Are Ways That Analytical Data Benefits Retailers?
Analytics for Small Businesses
dbSeer Delivers Scalable Solutions to Petvisor
