Marketing Analytics Consulting

Your enterprise is probably generating mountains of marketing data. Imagine transforming this raw information into something that could help your decision-making and improve marketing performance. With dbSeer’s marketing analytics consulting services, you can get to the desired performance. Our data engineers empower you with actionable insights that let you make better decisions consistently (instead of relying on instinct), enabling you to achieve a higher Return On Investment (ROI) on your marketing campaigns. Using our data-driven services helps you improve your marketing efforts in several ways; for example, by leveraging our support you can improve how you budget for campaigns and the channels you select. You can also measure your KPIs further and identify customers with high lifetime value. Data enables you to optimize your marketing strategies and spend more intelligently to generate conversions.

Modern marketing analytics solutions go beyond eye-balling raw data. Technologies look for deeper patterns, helping you discover insights regarding your customers that would be impossible otherwise. Machine learning and artificial intelligence are critical tools for this purpose. These solutions can study vast troves of data to predict customer behavior and intentions. Big data analysis leverages the full gamut of information available, enabling you to probe trends obscured by noise.

Modern marketing analytics solutions enable you to stitch together various data sources, breaking down silos that get in the way of developing comprehensive insights. For example, dbSeer can enable you to track social media, email marketing, offline, CRM, and website data on a single dashboard. Bringing these sources into a single location and making them accessible to analysts and key persons across your enterprise democratizes your systems and bypasses departmental barriers. Marketing teams can probe the impact of their efforts more comprehensively than working with an isolated dataset.

Furthermore, modern marketing analytics solutions go beyond presenting the data in a helpful format; dbSeer develops tools for your enterprise that show you what to do next. For example, you can leverage modern marketing analytics for predictive analytics. These systems show how customers might respond to your outreach next month and the challenges you might face.  Advanced tools provide the statistical framework to evaluate the effectiveness of competing options, and real-time dashboards show progress over time.

Brands face more competition than ever in today’s data-rich and competitive environment. Therefore, any informational edge you can gain is essential. Simply using Google Analytics probably isn’t enough to win. Furthermore, you can use it to measure your success. Advanced solutions reveal your ROI, letting you detect if you are making good decisions.

The benefits of marketing analytics are extraordinary. They include the following:

• Making more data-driven decisions that don’t rely on gut feeling
• Personalizing outreach approaches to meet customers’ preferences
• Fine-tuning your campaigns to improve their effectiveness
• Measuring your ROI and ensuring campaign performance is acceptable
• Targeting individuals who will buy from you

In summary, marketing analytics consulting lets you find hidden nuggets of competitive advantage in your data. dbSeer’s services allow you to rise above the competition and excel in your niche.