Authority Brands approached dbSeer to integrate CallCap’s data with other richer data sets to deliver
superior analytics for managing their business.
The challenges they faced were two-pronged:
• The amount of time it took to upload, export and share large data files was inefficient, and the operations team received updates only on a weekly basis, which hindered timely decision-making.
• There was a need to create and track advanced metrics, such as “calls answered,” “bookable calls,” “calls booked,” and “calls converted,” while comparing franchisee performance across different campaigns and various time periods.
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