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Scaling Your CRM for Business Growth
You need a Customer Data Hub (CDH) as a foundational component for your CDP (Customer Data Platform) to function effectively. Centralizing and integrating customer data first through the CDH is essential for enabling a successful CDP implementation. But after building a CDH and successfully integrating your CDP, what’s next? A Customer Relationship Management (CRM) should be considered for your data strategy. This blog explains how CRM can best benefit your business, and how dbSeer can help you get there.
What is a CRM?
A CRM manages direct interactions with customers, such as sales tracking, customer service, and relationship management. It records and organizes customer interactions to help sales and support teams engage better. This allows your business to understand your customers better and to track the trends that can help you grow. 92% of businesses today argue that CRM software plays a critical role in reaching their revenue goals.
Advantages of Scaling CRM
What are the advantages of scaling CRM for your business?
You’re Building a “Golden Record”
Each customer you have should be built with the “Golden Record” in mind. This refers to the single source of truth you have regarding a single customer. Your CRM can help you get there.
A CRM helps build your “Golden Record” by consolidating and enriching customer data for accurate, effective targeting. You can ensure next-level data accuracy by eliminating duplicates and obsolete information that may be present in your various data sources. That’s the objective of the “Golden Record”- to maintain up-to-date, reliable customer data allowing businesses to see hard-earned results of their targeted strategies.
Investing in your customers is a smart business approach and critical for ROI for your marketing campaigns. Repeat customers spend 67% more on average than new customers. By investing in building your system to reflect a “Golden Record” approach, you’re creating a hyper personalized engagement with a variety of customers, strengthening their loyalty- and securing your growth.
You’re Building a Unified Customer View
A robust CRM system consolidates data from multiple touchpoints, providing a 360-degree view of each customer. For multi-brand companies, this means you’re understanding various customer trends and avoiding sending irrelevant communication to the wrong customers. This helps better target your marketing campaigns and make sure that every dollar spent is done intentionally and strategically.
You’re Ensuring Operational Efficiency
The best part about all of this? The CRM does all the work. Integrating CRM with your digital marketing operations helps automate repetitive tasks and streamline workflow. This allows your team to focus on what matters: building your business. A CRM is the key to unlocking intentional growth. At dbSeer, we also understand that pairing a CRM with the latest technologies is critical to stay competitive in this age. In fact, 83% of business leaders argue that CRM, paired with Gen AI, helped exceed their revenue goals. We’re happy to help you integrate these capabilities into your workflow.
Enhancing CRM Capabilities
At dbSeer, we meet you where you are. You don’t need to reinvent your customer base, you integrate your customer base into your CRM. We help you understand how to interpret the data you have, and take the necessary steps to implement effective analytics dashboards alongside your CRM to further understand your customers. The importance of this is critical for ROI. Recent studies show that CRM ROI value may reach 30 to 1 in the future. We help the technology serve your needs, and more importantly: your customers. Reach out today if you’re interested in learning more. We’re here to help.
