Data Analytics for Nonprofits

Leveraging data analytics can empower the nonprofit sector to optimize fundraising efforts, improve survey and data collection methods, and design effective campaigns to properly reach their targeted audience. By adopting a data-driven approach, nonprofits can gain valuable insights to ensure their impact aligns with their purpose.

Fundraising

Fundraising often relies on personalized, emotive appeals; however, any successful fundraising manager knows that structured, information-driven decision-making underpins an excellent long-term strategy. This is where nonprofit data analytics comes in.

It is about identifying which organizations and individuals are likely to support a campaign and selecting fundraising targets more effectively. It is about understanding what has made past bids successful. It focuses on ensuring that your nonprofit organization gets the funds it needs, time and time again.

Using data analytics for fundraising can help: 

• Predict more accurate campaign projections. Knowing what you will be able to achieve is impossible if you do not have a precise forecast of fundraising targets. Analytics can provide accurate goals using past and real-time data, helping you keep your campaigns realistic.
• Inform pitches and appeals.  Donors want to know that their money is going to a responsible organization that will use it well. By compiling and presenting data from past campaigns in a structured way, you will be able to provide an accurate summary of your deliverables and your track record.

Surveys and Data Collection

Surveying members and non-members is essential if you learn where your nonprofit organization’s strengths and weaknesses lie. Engaging members helps identify strengths and areas for improvement, while engaging non-members offers market research opportunities beyond usual channels. Using generative AI tools can make this much more accessible through the following:

• Standardizing questionnaires
• Evaluating responses
• Summarizing quantitative data from responses

This data can help you provide more accurate KPIs and objectives for members. The generative AI tools our professionals use can also help with research and advocacy.

Using data analytics for survey and data collection can help: 

• Understand which campaigning tactics engage people. Analytics are beneficial for understanding potential member behavior. What draws people to your organization? The answer is in the data you already have and dbSeer can help you understand it.

Industry Research

Remaining competitive in your industry is critical as a non-profit, research to remain at the top of your game ranges from gathering industry benchmarks, studying other organizations in your field as well as exploring how policy and public sentiment might be shifting and how that will impact the work you are doing. 

Using data analytics for industry research can help: 

• Trend Analysis. Being able to compile large amounts of historical data and process that information to help identify future trends is critical to adapting strategies according to a changing world. 
• Data Analysis of successful bids and appeals. The disappointment of a well-written bid falling on deaf ears is crushing. Our machine learning and artificial intelligence capabilities can draw on past campaigns to help you understand what drove donor engagement in your most successful bids and what did not work. We can also draw on competitor campaigns and analyze what worked for them best in delivering on their goals.

Book a Strategy Call with dbSeer

Initially you will speak to a professional data engineer from dbSeer. We will listen to your organization’s purpose, goals, and strategy and will educate you on where we can help.

Identify Opportunities & Inefficiencies

Our descriptive and predictive analytics team will work to understand past campaigns’ strengths and weaknesses. Where could your talented fundraising campaigns be spending their time more efficiently? What motivates certain types of donor behavior? It is all in datasets that you may already have.

Develop a Strategic, Data-Driven Plan

We will equip you with managed, well-presented insights that allow you to draw up an action plan for future campaigns that consistently deliver results and best practices for making data-driven decisions.

At dbSeer we pride ourselves on constantly raising the bar on what we can achieve for your non-profit. There is always more to learn and untapped fundraising opportunities and fundraising strategies. Data analytics for nonprofits empowers you to take these opportunities and dbSeer is ready to offer you a first-class service.