In today’s fragmented marketplace, companies waste millions on disconnected marketing efforts, siloed data, and ineffective campaigns. The reality? It costs between 5 to 25x more to acquire a new customer than retain an existing one, and businesses in the U.S. lose an estimated $611 billion annually due to poor marketing campaigns.
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Challenges Businesses Face
Today’s companies struggle with disconnected data scattered across brands, channels, and platforms, creating a fragmented view of customer interactions and behaviors. This fragmentation leads to a patchwork approach with marketing and duplication of efforts and wasted resources. Meanwhile, valuable cross-selling and customer retention opportunities slip through the cracks without a unified data strategy to identify them. Compounding these challenges are legacy systems that create stubborn data silos and unnecessary complexity, making it increasingly difficult, and confusing, to adapt to changing market conditions or implement next-gen technologies that allow you to keep pace with today’s demands. The result is a marketing ecosystem that underperforms despite significant investment.
Our Solution: Building A Data Architecture for Your Marketing Needs
dbSeer can build you the data architecture that makes your CDPs and CRMs truly effective, in turn simplifying your marketing ecosystem and transforming how you understand and engage customers. As your trusted partner, we guide you in the construction and implementation phases with your data architecture: walking you through from A to Z.
Meeting The Modern Warehouse Moment
As IT and analytics teams increasingly invest in cloud data warehouses like Snowflake, Databricks, and Redshift, the need for extensive data preparation and cleansing arises primarily when integrating traditional data sources into CDPs—not when leveraging a modern cloud data warehouse.
We advocate for a cloud data warehouse-centric approach, that champions the power of a composable CDP- enabling marketers to activate data directly from their existing cloud data warehouses. Our warehouse-centric approach creates a modular, flexible system that keeps you agile and future-ready.
Measurable Business Impact
Our warehouse-centric approach delivers transformative results across your entire marketing ecosystem. By implementing our data architecture solutions, you’ll experience significantly improved ROI through data-driven optimization that eliminates guesswork and focuses resources where they matter most. Your marketing teams will benefit from enhanced targeting capabilities with unified “Golden Record” customer profiles, creating seamless experiences across all touchpoints.
This unified view naturally leads to increased customer lifetime value as you uncover personalized cross-brand opportunities previously hidden in data silos. Meanwhile, your operations become dramatically more efficient by eliminating redundant systems and processes that drain resources and create confusion. Perhaps most importantly, our future-ready architecture adapts seamlessly to evolving marketing technologies, ensuring your investment continues delivering value for years to come.
Our Latest White Papers
Ready to dive deeper into our approach? Our latest white papers provide comprehensive insights into how our solutions address today’s most pressing marketing data challenges.
Our first white paper, “Why Digital Marketing Analytics and Operations Are Critical for Multi-Brand Companies,” reveals how our Cloud Data Warehouse (CDW) approach eliminates data silos, streamlines operations, and provides a unified view of marketing performance across brands. This essential guide demonstrates why traditional data management approaches fall short in today’s complex multi-brand environments and how our solutions create harmony across your marketing ecosystem.
In our second white paper, “Creating Marketing Analytics Operational Insights to Understand Performance and ROI,” we explore practical strategies to scale your CRM, build an effective foundation for your CDP, and implement a Composable CDP approach within your CDW. This actionable resource provides a roadmap for transforming raw data into meaningful insights that drive measurable marketing performance improvements.
Your Partner for Data Transformation
dbSeer isn’t just a simple consultant—we’re your trusted partner in creating the data foundation that powers everything from your CRM and composable CDP to building your CDW. We help you invest wisely in cloud infrastructure, organize and refine your data assets, and develop advanced data products that deliver measurable results.
Start with our data assessment today to map where your business can go.
