---
url: 'https://dbseer.com/news/dbseer-becomes-member-of-the-franchise-consortium/'
title: dbSeer Becomes Member of The Franchise Consortium
author:
  name: dbSeer
  url: 'https://dbseer.com/author/dbseer/'
date: '2026-11-07T15:09:41-05:00'
modified: '2026-11-07T15:09:42-05:00'
type: post
categories:
  - News
image: 'https://dbseer.com/wp-content/uploads/2020/01/new-heights.png'
published: true
---

# dbSeer Becomes Member of The Franchise Consortium

McLean, Virginia – November 2026 – *dbSeer has been formally accredited as a member of The Franchise Consortium (TFC), a selective community of franchise suppliers committed to advancing responsible franchising.* 

Franchisors turn to TFC to find supplier partners vetted for their expertise and demonstrated commitment to the franchise industry. Led by executives with decades of franchising experience, the consortium brings together legal, advisory, operational, and growth specialists. dbSeer joins as one of a select few technology and data partners in the network. 

**Turning franchise data into a competitive edge** 

Few business models generate data like franchising. Every location produces comparable data daily on pricing, staffing, marketing, and retention. Yet in most systems, that data sits scattered across point-of-sale, CRM, financial, and marketing platforms and is reconciled by hand. As AI tools become widely available, a franchise system’s own data, and the intelligence it builds from it, is becoming its most important advantage. 

Since 2013, dbSeer has helped franchise systems connect that data into a trusted foundation for the people running the business. For Authority Brands, a multi-brand home services franchisor with more than 1,200 franchisees, dbSeer unified financial reporting across the network and built real-time analytics on franchisee transactions, creating one consistent view of performance across brands. For The Goddard School, an early education franchise with more than 600 locations, dbSeer used AI to score thousands of essay and video nominations for its annual Teacher of the Year award against Goddard’s own criteria, turning a review that once took weeks into one completed in hours. Goddard now turns to dbSeer as a strategic partner in deciding where AI can make the biggest difference across its network, with more initiatives in the pipeline. 

**What’s next for franchisees** 

With a trusted foundation in place, AI can move franchise systems beyond monthly, backward-looking reporting: flagging struggling units early, revealing what top performers do differently, and putting answers directly in franchisees’ hands. Through its foundation-first, analyst-led AI Accelerator, dbSeer helps franchise systems validate a high-value AI use case with their own data in three weeks, with a clear go/no-go decision before committing to a build. 

That mix of franchise experience and data capability is what TFC looks for in its suppliers. 

*“The Franchise Consortium is designed to help franchisors identify supplier partners with meaningful expertise and demonstrated value,”* said Keith Gerson, Co-Founder and Co-Managing Partner of The Franchise Consortium. *“dbSeer brings an especially important capability to our members: the ability to turn fragmented data into clear, usable intelligence. Mahyar and his team understand that better data is not the end goal; it is the foundation for stronger decisions, improved unit-level performance, and more disciplined growth.”* 

As an accredited member, dbSeer joins fellow TFC suppliers in helping franchisors turn system-wide data into better decisions and grow responsibly.